Weaving and you may embroidery since the areas of a separate and you may authentic records and you may culture of Mt

Investigating ways and you may society, traveling and having to learn the fresh new fullness of various cultures in the south west and you will East, passionate the new 34-year-old architect and you can developer to transform the lady advancement and you may knowledge into the Imaginarium business which offers modern clothing, jewellery, jewelry and you may toys.

Since the she don’t pick a bank which could approve the woman that loan according to the woman small company, she is forced to borrow funds off an effective microcredit organisation which have an extremely high go back speed

Provided of the a strong impact to turn her innovative hobbies into the work and appeal this lady times to the carrying out a brandname, into the she started a company. In past times 5 years, she encountered of many risks, pros and cons, and found support and therefore aided her providers survive and expand the lady information.

Due to the fact an associate of one’s BizUp project, that is are followed by Murillo brides match Basis 787 and you will Un Lady and you will financed by regulators of your own United Kindgom, she already runs on the strategy out of the woman brand and toward growing to help you color processes away from a routine for her dresses factors where she combines traditional cultural components of the bedroom out-of Zmijanje away from Manjaca that have a different and you will progressive look.

„Significance has to be given to traditions. I am interested in heritage and also in general when you look at the anything that has to do with history and you will traditional ornamentals,” Aleksandra claims.

Zmijanje is a place inside the north-western Bosnia, between urban centers out of Banja Luka, Mrkonjic Grad, Sanski Really and you can Kljuc, and that lived once the a management-territorial unit through to the stop of your 13th 100 years and you may and therefore later altered its limitations and you may meanings. Culture and you may customs off Zmijanje were leftover to have generations plus they was now expose for the Orthodox Christian inhabitants in this region. The fresh recognisable Zmijanje embroidery is found on new UNESCO Directory of Intangible Cultural Traditions regarding Humanity while the 2014.

As a graduate architect, Aleksandra struggled to obtain a decade inside a buildings agency within the Banja Luka, as a furnishings constructor and you may bulbs designer. Last year, she are working as a training secretary with the structures studies inside the Thailand, together with individuals and you will culture with the at a distance nation presented the lady this new richness they carry additionally the specifics of which social culture it had a need to go back to regarding the customs regarding their loved ones. When she got in the place to find Banja Luka, she been trying to find a means to do the identical to her Thai co-workers – promote her own certain community a modern face. Out of their private attention so that as a spare time activity, she been taking care of the digitalisation of Zmijanje embroidery.

Afterwards when she come Imaginarium, using a training plan with the Japanese advancement department, she worked with team advisors and you may performers whom aided her desire work.

„We started extremely broadly using my performs. What i are undertaking up to after that, We come performing at the same time: ceramics, furniture, clothing, toys, all sorts of things. ‘. It actually was so when We already been with all of these outfits factors with a contemporary term.”

Seeing value and you may possibility of their structure that have conventional trinkets to-be shown global, Aleksandra come focusing on which immediately recognisable brand name inside the Bosnia and you can Herzegovina.

She produced a wood stamp that produces this new Zmiping they on textile, Aleksandra creates a unique appearance of her dresses, with clothing regarding varying width, feminine kimonos and you may blouses.

After which, once i is starting to perform some digitalisation of the Zmijanje embroidery, they thought to me: ‘Well, you will want to accomplish that?

2 yrs back, due to shortage of earnings, Aleksandra experienced the option of both closure on the organization otherwise finding an easy way to funds it. She took they.